v1 — KR-first restructure. Coexists with MARKETING_STATUS.md until Nicole sign-off.

Q2 2026 — Marketing Execution Tracker

KR-first view. Read the dashboard, scan the eight KRs, expand initiatives only when you need detail.

Status

Q2 Week 6 — content format readout shipped (Apr 28), Q2 OKRs locked (Apr 28), Poker.org call HOT (Apr 30), GipsyTeam call done (Apr 29), WPT prep locked for May 5

Quarter

April 1 — June 30, 2026

Review cadence

Weekly (updated before Monday meeting)

Meeting Notes This Week (Apr 27 – May 3)

Marketing Weekly Plan — Apr 27 · WEEKLY_PLAN_APR27.md (Apr 30 status push by Nicole)
Thanh / Nicole 1:1 — Apr 29
GipsyTeam / Andrei call — Apr 29 (Nicole + Daniel; CIS distribution play)
Content Format Test Readout — Apr 28 · CONTENT_FORMAT_TEST_READOUT_APR2026.md (Harold + Conor; Conor metrics finalized)
Poker.org / Dave Woods call — Apr 30 (Daniel; multi-level partnership in principle)
Tiffany Michelle demo call — Apr 30 (Doron)
WPT Meeting Prep — May 5 · WPT_MEETING_PREP_MAY5.md

Done

On track

At risk

Not started

Blocked

P0P1P2

🔒 = locked, can't slip

Q2 Outcome Dashboard

Read this first. If a gate is red, that workstream needs immediate attention. Targets without baselines are flagged for Nicole confirmation.

KR	Target	Current	Status	Owner
KR1 — Organic Monthly blog visits (Q2 OKR target)	4,000/month	221 blog visitors total since Leak of the Week piece (Apr 28 readout)	Not started	Nicole + Harold
KR2 — Activation Weekly hands created	750	TBD baseline	Not started	Nicole
KR3 — Distribution Monthly referral visits / co-created content	5K visits + 10 influencers co-creating content (Q3-ready)	TBD baseline; Poker.org HOT, GipsyTeam doc inbound	On track	Daniel + Doron
KR4 — Format proof Content formats with proven engagement	2–3	1 partial (Leak of the Week — single-piece signal, low-confidence per Apr 28 readout); Bluff Catch sample piece in flight Apr 30	At risk	Harold
KR5 — Communities Active coach communities (3–5 producing content)	3–5	0	Not started	Nicole
KR6 — Pipeline Active partnership candidates (BD + influencers)	100+	BD: 109 targets / 54 contacted / 20 replied (Daniel tracker Apr 30); Influencer: 94 active / 6 pitch decks / 2 calls booked / 31 lost / 47 outreach sent	On track	Daniel + Doron
KR7 — Reddit growth r/QuintAce weekly visitors	200→600 (Conor KR2)	104 (last verified Mar 25)	Not started	Conor
KR8 — Discord Members	300 (Conor target)	107 (last verified Apr 24; up from 101 Apr 20)	Not started	Conor

How to read this tracker. Three layers. Dashboard (above) is the headline read — eight KRs, current vs target. KR sections below each have a short story paragraph plus 2–4 collapsible initiatives; click ▸ to expand any initiative and see its deliverables table. Cross-cutting sections (Decisions Pending, Open Roles, Blockers, Operational) live at the bottom for items that don't sit cleanly under one KR.

KR1

Organic — 4,000 monthly blog visits (Q2 OKR)

StatusNot started

Target4,000 monthly blog visits (Q2 OKR)

Current221 blog visitors total since Leak of the Week piece (Apr 28 readout)

DRINicole (strategy) + Harold (execution)

Organic remains our biggest gap-to-target — baseline is 221 blog visitors total since Leak of the Week, and the foundational pieces (SEO strategy, blog redesign, URL structure) are still in flow rather than shipped. The blog redesign is the closest near-term unlock: Mykola owns the build, Thanh greenlit a 4-category navigation Apr 27, and v1 ships EOW May 1 / polished May 8 — but it's gated on a pillar topic lock from Harold + Nicole. In parallel, Harold is pushing 28 articles through five content pipelines (Nicole's Apr 29 reference-piece ask due May 9), and Daniel is layering backlinks via warm partner outreach. The first live media win (Cardplayer Lifestyle / Robbie Strazynski) is sitting in private preview waiting on Hand Replayer + Harold bio + featured image; Robbie's Apr 29 reply via Dan defined the missing assets cleanly.

At risk SEO foundation Strategy carried, GSC done, sitemap/canonical/URL still TBC Nicole + Harold

Item	Status	This Week	Blocker	Due
SEO strategy finalize Nicole carrying.	Carried P0🔒	In progress — carried this week, no signal Apr 30	—	May 2
GSC connection Google Search Console wired up — per Apr 20 plan, Sebastian completed.	Done	—	—	Done
XML sitemap Standard SEO foundation.	TBC P1	—	—	TBC
URL structure decision `/blog/` vs `/learn/strategy/` — TBC.	Open decision P1	—	—	TBC
robots.txt Standard SEO foundation.	TBC P2	—	—	TBC
Meta / canonical audit Site-wide audit.	TBC P2	—	—	TBC
GEO (Generative Engine Optimization) Strategic — content needs proof-index format for AI search citations.	Not started P2	Nimit offered to map top 5 target queries	—	TBC

Active Blog redesign Direction agreed Apr 27, v1 May 1 Mykola + Harold

Item	Status	This Week	Blocker	Due
Blog redesign v1 Mykola owns build — header bar, wireframes, image overlays, strip admin panel.	Active	Direction agreed Apr 27. v1 EOW May 1; polished May 8	Pillar topic lock	May 8
Blog redesign specs Harold to design team; Nicole approves before dev.	Specs in flow	—	Pillar topic lock	May 1 (v1)
Pillar topic lock 3 pillars suggested: GTO vs Exploitative, Hand Reading, Tournament ICM.	Decision pending	Needed before v1 ships	Harold + Nicole	Pre-v1

At risk Content velocity (28 articles) Five pipelines in flight; partner batch shipped Apr 22 Harold

Item	Status	This Week	Blocker	Due
5 content pipelines, 1 reference piece each Nicole Apr 29 ask. Surfaces pipeline shortcomings for engineering feedback.	Top priority for Harold P0	In flight — kicked off Apr 29; Bluff Catch sample piece (c-bet OOP, Tim+Salah override) is first promoted output	Pipeline shortcomings (TBC)	May 9
Partner article QA shipped 7 widget-rich articles live on internals.quintace.ai (Seidman, Ivey, Brad, JRB, Patrik ×2, Xuan).	Shipped Apr 22	—	—	Apr 22
AceExpert article QA 100-target batch. Chris delivered 40-hand batch (reach ≥0.80).	Blocked	No new signal Apr 30	Solver data pull (Claude on VS Code)	TBC
WPT partner integration article Olena's WPT integration content piece.	New — priority	—	—	May 2
Build Article Guide Methodology doc (committed Apr 28).	New	—	—	May 8
Build Book Guide Methodology doc.	New	—	—	May 8
Micro-articles cadence 6 new in `drafts/micro-articles/` (bankroll, equity, position, ranges, bluffs, volume).	To triage P2	Triage still pending Apr 30	—	May 2
Bluff Catch sample piece "You're C-Betting Way Too Much OOP. On Most Boards, the Solver Checks." (Harold, in approval-list/quintace, awaiting Dan to send to Jay@Bluff Catch).	In flight	Promoted to approval-list Apr 30 with Tim/Salah QA override	Dan to send	May 1

Active Backlinks & first media wins Cardplayer Lifestyle in private preview, awaiting replayer Daniel

Item	Status	This Week	Blocker	Due
Cardplayer Lifestyle article (Robbie Strazynski) First live media win, article ready Apr 27, live in private preview.	Awaiting assets	Robbie replied via Dan Apr 29: needs Harold profile photo + 1-paragraph bio + featured image; Vegas in-person meet floated	Hand Replayer integration + Harold assets	May 2
Poker.org content collab (Dave Woods, CCO) Multi-level partnership in principle from Apr 30 call.	HOT — call done	Dan to (1) take collab proposal to Thanh + internal team, (2) devise WSOP-themed content (Bomb Pot etc), (3) send old Daniel article they referenced, (4) schedule Vegas + London meets	—	May 7
Backlink strategy via warm outreach Daniel adds backlink swaps + 2–3 guest posts on partner sites (Cardplayer Lifestyle first).	Active	Ongoing in Daniel's outreach	—	Ongoing

KR2

Activation — 750 weekly hands created

StatusNot started

Target750 weekly hands created

CurrentTBD baseline

DRINicole

Activation is downstream of Distribution and product onboarding — we don't drive it directly from marketing surfaces. Once acquisition flow lands users into the product, the activation question is whether the first-session experience converts them into hand creators, which is owned jointly with product. This KR is a watch-only gate this week; the leverage is in KR3 (Distribution) and the in-product onboarding work that lives in the product tracker. Nicole flagged she'll frame the marketing-side acquisition → activation handoff once the EA flow is firmer.

Not started Acquisition → activation handoff Watch-only this quarter; gated on EA flow + product onboarding Nicole

Item	Status	This Week	Blocker	Due
Acquisition → activation handoff framing Marketing-side framing of how acquisition surfaces hand off into product onboarding. Owned with product.	Not started	—	EA flow firm-up + product onboarding	TBC

KR3

Distribution — 5K monthly referral visits

StatusOn track (pipeline)

Target5K monthly referral visits + 10 influencers co-creating Q3-ready content

CurrentTBD visit baseline; pipeline strong (Poker.org HOT, GipsyTeam doc inbound, 94 active influencers)

DRIDaniel (stables/media) + Doron (influencers)

Distribution is where the Q2 referral target gets manufactured, and it had the most movement of any KR this week. Poker.org call Apr 30 was the biggest single win — Dan and Dave Woods (CCO) are mutual friends from 2010 (PKR / Poker Player Magazine days), multi-level partnership agreed in principle (content + relationship first, replayer + affiliate later, Vegas + London meets planned). GipsyTeam / Andrei call done Apr 29 (CIS anchor — Andrei prepping doc/offer with stables, influencers, % equity for CIS). MetaGame Brazil and PokerLAB Brazil are warm and active for the LATAM anchor; partner-media placements are batched (Cardplayer Lifestyle pending replayer, 8a Media batch chase, GPI/THM, ITC, PokerNews). On the influencer side, Doron pushed a 21-target IG batch on Apr 30 (Wave 5) bringing total active to 94, with Sashimi pitch deck shipped, Shiina Okamoto (back-to-back WSOP Ladies Champion) added, Tiffany Michelle demo done Apr 30, and Alex Gray call booked May 1 via Doron's personal connection. Wave 0 carry continues (SethyPoker, DC Poker, ZerosPoker, Vivian) and Melika Razavi remains #1 (Stage 5 pilot active). Affiliate framework draft (15→30%) is the open policy that unblocks Jurojin, GPI/THM and Bluff Catch.

Active Anchor stable partnerships GipsyTeam call done, MetaGame + PokerLAB warm, StakeKings chasing Daniel

Item	Status	This Week	Blocker	Due
GipsyTeam / Andrei call CIS distribution play.	Call done Apr 29 P0🔒	Andrei prepping doc/offer (stables, influencers, % equity for CIS); 4 angles agreed (social content, payments incl Ruble, partners, early feedback)	—	w/c May 4 (doc)
Poker.org / Dave Woods (CCO) Multi-level partnership in principle.	HOT — call done Apr 30	Dan to take collab proposal back to Thanh + internal team; Vegas (WSOP ~Jul 1–8) + London meets planned	—	May 7
MetaGame (Zinhão) Brazil deal Stable + affiliate + white-label.	Warm — active	Get EA codes	—	May 5
PokerLAB Brazil exclusivity EA code hook sent Apr 24.	Warm — priority	Chased Thiago Apr 30; 3-way call with Thanh pending	—	Apr 30 (chase done)
StakeKings (Tyler) follow-up EA code StakeKingsQA sent Apr 23.	Priority warm	Chased Apr 30 — awaiting feedback on EA + lock affiliate/content/replayer terms	—	Apr 30 (chase done)
Affiliate framework draft Default 15%, scaling to 30%, Daniel KR3. Unblocks Jurojin, GPI/THM, Bluff Catch.	New policy draft	—	Thanh sign-off	May 15

Active Partner media placements Cardplayer Lifestyle pending replayer, 8a/8b batch active Daniel

Item	Status	This Week	Blocker	Due
Cardplayer Lifestyle (Robbie) Article + EA code sent Apr 28, live but hidden.	HOT — waiting on replayer	—	Hand Replayer + Harold assets	When replayer ready
Bluff Catch (Jay) Sample piece evaluation in flight (Harold's c-bet OOP article).	Warm — sample piece in flight	Awaiting approval to send	—	May 5
PokerNews / Ben Cundall Squid content tie-in with WPT Global.	Warm — flag to Doron	Doron emailed to set up call; Dan not CC'd	—	May 5
PokerGO (Mori Eskandani) Doron intro'd Apr 27, multi-pronged (content + affiliate + replayer event-page integration).	Warm	Follow up	—	May 5
8a Media + 8b Authors batch chase SoMuchPoker, Beasts of Poker, Bluff Catch, Gutshot, Ante Up, PokerMedia AU, Pokerbase, Pokerfuse + Dara O'Kearney + Barry Carter.	Active warm pipeline	Multiple chase follow-ups Apr 30 (CardsChat, BlackRain79, PokerListings, SplitSuit, Pokerati, PokerTracker 4)	—	May 11
GPI / THM (Roland) call Doron intro'd, reframe as collab not paid placement.	Warm — schedule	Apr 30 — schedule call w/c May 4 with Doron	—	w/c May 4
ITC Poker / ITC Cash EA offered Apr 16, followed up Apr 24 w/ Doron CC.	EA-offered, waiting	Follow up May 5	—	May 5

Active Influencer cohort 50-target push due May 2, 10-influencer content test active, Wave 0 carry Doron

Item	Status	This Week	Blocker	Due
Doron 50-target outreach push Doron KR1: 100 contacted.	Priority P0🔒	Apr 30 IG batch shipped (21 candidates → Outreach Sent across Wave 5); 47 outreach sent total to date	—	May 2
Doron 10-influencer content test 3–5 content pieces × 10 influencers (Doron KR2 buildup).	Active	6 pitch decks sent (incl. Sashimi pitch deck shipped Apr 30, David Tuchman, Julia Lee, Vanesa Alvarez, Ana Marquez, Alexey Borovkov)	—	May 2
Melika Razavi content piece Doron's #1 priority, coordinate with Harold.	In progress (Stage 5 Pilot Active)	Apr 29 with Harold; beta link → first content piece is the next step	—	Ongoing
Tiffany Michelle demo call 3. Call Booked.	Demo done Apr 30	Demo done — debrief + log demo result	—	Apr 30
Alex Gray 167K IG / 125K TikTok, Doron personal connection, no longer with WPT — call booked May 1.	Call booked	Prep using playbook	—	May 1
Shiina Okamoto Back-to-back WSOP Ladies Champion 2024 + 2025, 68K IG — Wave 5 outreach Apr 30.	Outreach Sent	Follow up Day 5–7	—	May 7
Simona Krupova Stage 5 Pilot Active (approved Apr 20).	Pilot active	Onboard — send LOI / contract	LOI/contract template	TBC
Wave 0 carry SethyPoker / DC Poker / ZerosPoker / Vivian Saliba — Doron continues follow-ups.	Carried	Reminder sent — awaiting reply	—	Apr 30 (chase done)
Lost / Do Not Pursue housekeeping 8 entries closed Apr 28–30 (Abby Merk BetMGM, Vegas Matt, YoH Viral CoinPoker, Krisztina Polgar, @thegirlgambler ethical, Niv Sofer, Yevgeniy Timoshenko, Caitlin Comeskey, Eric Chang competing app, Daniel Tang, Jenny Ding).	Logged	—	—	Apr 30

Closed til summer WSOP.com GTO Wizard exclusivity confirmed; reopens summer Doron

Item	Status	This Week	Blocker	Due
WSOP.com chase (Greg Chochon) Sent Apr 17 via Doron, CLOSED until summer.	Closed	—	GTO Wizard exclusivity	Reopens summer

KR4

Format proof — 2–3 content formats with proven engagement

StatusAt risk

Target2–3 formats with proven engagement

Current1 partial (Leak of the Week — single-piece signal, low-confidence per Apr 28 readout)

DRIHarold

Format proof is at risk and the Apr 28 readout is the inflection point: 3 of 6 tested formats are blocked (mostly on Hand Replayer and solver data pull), Leak of the Week shows positive but single-piece signal (68 views, ~30% of 221 blog visitors), and polls were dropped after weak engagement (only 2 ran, ~50 views / ~2 votes each — corrected down from the 3-poll early estimate). Mini blog breakdowns (4 posts, 200–400 views) and memes (~250 views) showed up as unplanned-but-promising adjacent formats; FAQ-style Reddit replies stayed at zero on Conor's side. The next move is the May 9 reference-pieces deliverable (Nicole's Apr 29 ask) — one high-quality reference piece from each of 5 pipelines, deliberately designed to surface where each pipeline breaks. Bluff Catch sample piece (Harold's c-bet OOP article) is the first piece promoted out of that pipeline — Tim/Salah QA override Apr 30. Short-form video is unblocked at the brief level (Joel vs Dan KQ-fold script shipped Apr 27 to Roman + animators) but downstream X/TikTok/Threads remain blocked on volume.

Shipped Apr 28 Apr 28 readout follow-through Pick 2–3 formats to scale, retire the rest Harold + Conor

Item	Status	This Week	Blocker	Due
Content format readout 3/6 formats blocked; Leak of the Week single-piece positive signal.	Shipped Apr 28 P0🔒	Conor metrics finalized — 2 polls (corrected from 3), 1 Leak of the Week, 4 mini blog breakdowns, 6 generic strategy posts, 0 FAQ replies (Conor), memes ~250 views	—	Apr 28
Format scale/retire decision Next step from readout.	Pending readout follow-through	—	—	Post-readout

Top priority 5 content pipelines × 1 reference piece each Nicole Apr 29 ask, due May 9 Harold

Item	Status	This Week	Blocker	Due
5 content pipelines, 1 reference piece each How-tos, Hand Analysis, Strategy, Ecology + 1 TBC.	Top priority for Harold P0	Bluff Catch c-bet OOP piece (Harold) is first promoted output Apr 30 — Tim/Salah QA override	Pipeline shortcomings (TBC)	May 9
Content KR definition Harold + Conor finalize Q2 content targets.	Filed Apr 28 P0🔒	Q2_MARKETING_OKRS_2026.md updated Apr 29: 4K monthly blog visits, 28 articles, 50–75K combined video views, >60% TikTok completion gate	—	Apr 28

Brief shipped Short-form video unblocking Brief shipped, downstream gated on video volume Harold

Item	Status	This Week	Blocker	Due
Joel vs Dan KQ-fold short-form video brief Script written, edited, committed, pushed to Roman + animators.	Shipped Apr 27 P1	—	—	Apr 27
X / TikTok / Threads expansion Conor ramp-up, awaiting video content.	Blocked on video	Chris DRI for TikTok started Apr 27	Video content production	Ongoing

KR5

Communities — active coach communities

StatusNot started

TargetTBD with Nicole (5+ coach communities; 3–5 coaches actively producing content per Harold KR2)

Current0

DRINicole

The Apr 10 strategic pivot is still the live frame here: scale coaches as content writers (volume play), keep the 90/10 community model parallel for coaches who genuinely want one. Wave 0 follow-ups are carried by Doron (also reflected under Distribution); Wave 4 cold outreach drafts went in Apr 25–27 as top-10 geographic gap-fill. The elite-coach activation (Brad Wilson / Petrangelo / Dvoress) is in Harold's hands as carryover, and GTO Lab LOI is sitting blocked on Thanh's intro to Brian. The execution path for "coaches as writers" is the open question — full replacement of community work or a parallel tier, who leads execution, what's the volume target.

Carried Wave 0 follow-ups SethyPoker, DC Poker, ZerosPoker, Vivian Saliba carrying Doron

Item	Status	This Week	Blocker	Due
Wave 0 follow-ups Doron carries; also under KR3.	Carried P1	Due Apr 30	—	Apr 30

Awaiting Thanh Coaches-as-content-writers (Apr 10 pivot) Awaiting Thanh on scope + execution lead + volume target Nicole

Item	Status	This Week	Blocker	Due
Coaches-as-content-writers strategy (Apr 10 pivot) Full replacement or parallel tier? execution lead? volume target?	Awaiting Thanh confirmations P1	Strategic direction set Apr 10; execution path open	Thanh confirmations	TBC

In progress Elite coach activation Brad / Petrangelo / Dvoress carryover; GTO Lab LOI blocked on Thanh Harold

Item	Status	This Week	Blocker	Due
Brad Wilson / Petrangelo / Dvoress content activation Harold task carryover.	In progress P1	Carryover	—	TBC
GTO Lab LOI Sent Apr 27, LOI shared with Brian Ro (A5 Legal) Apr 30 for legal review.	Awaiting legal review P0🔒	LOI to Brian Ro Apr 30	Brian Ro legal review	TBC

Drafts in flow Wave 4 cold outreach drafts Top-10 geographic gap-fill, drafts in flow Daniel

Item	Status	This Week	Blocker	Due
Wave 4 cold outreach drafts Added Apr 25–27, top-10 geographic gap-fill.	Drafts in flow P1	—	—	TBC

KR6

Pipeline — 100+ active partnership candidates

StatusOn track

Target100+ active candidates

CurrentBD 109 targets / 54 contacted / 20 replied (Daniel tracker v7, Apr 30); Influencer 94 active / 31 lost across waves (Doron Apr 30)

DRIDaniel + Doron

Pipeline is the KR currently green — Daniel's BD tracker is at 109 targets / 54 contacted / 20 replied (v7, Apr 30), and the influencer tracker is at 94 active / 31 lost / 6 pitch decks sent. New surfaces this week: Discord category opened (research phase, gated on DC bot readiness), Wave 5 IG influencer batch (21 candidates Apr 30), Sashimi pitch deck shipped, Shiina Okamoto outreach sent. It's worth flagging this is a leading indicator — what we actually care about is conversion of pipeline into Distribution (KR3), and that conversion depends on resolving the Tech Partnerships LOI variant decision and the EA code clarifications (when's backend ready beyond NLH? does LOI need signing before EA access? is Range Viewer a separate link?). The Stable Partnership LOI template is already approved.

On track Pipeline integrity & LOI variants 100 active, Stable LOI approved, Tech LOI variant pending Daniel

Item	Status	This Week	Blocker	Due
Pipeline status Daniel BD 109 targets / 54 contacted / 20 replied (v7 Apr 30); Influencer 94 active / 31 lost (Doron Apr 30).	On track P0🔒	Daniel: Wave 5 IG batch Apr 30 (21 candidates); Discord category opened (research phase)	—	Ongoing
LOI Stable Partnership Template Approved.	Done	—	—	Done
Tech Partnerships LOI variant Does LOI need signing before EA access? Range Viewer separate link?	Open decision P1	—	—	TBC

KR7

Reddit growth — r/QuintAce weekly visitors

StatusNot started

TargetTBD (Conor KR2: 200→600)

Current104 (last verified Mar 25)

DRIConor + Chris Harper (amplifiers)

Reddit growth has the strongest single-data-point: one of Chris Harper's amplifier accounts hit 37K views / #1 post on r/poker on a 9-day-old account, with product mentions starting Day 14+ at a 1:10 ratio. The 18-account amplifier cohort is in warm-up. Cross-posting is generating 500–600 views per strategic comment in r/poker_theory without bans. The TikTok/IG/Threads launch is unblocked on the DRI question (Chris confirmed Apr 24, warmup started Apr 27) but blocked on video volume downstream. The WPT integration call with Adam Pliska on May 5 is the strategic distribution unlock — prep is done.

Active Reddit content & cross-post Amplifiers warming, cross-post strategy producing Conor + Chris Harper

Item	Status	This Week	Blocker	Due
Amplifier accounts 18 in warm-up — one hit 37K / #1 r/poker on 9-day-old account; product mentions Day 14+ at 1:10 ratio.	Warming up	—	—	Ongoing
Reddit cross-post strategy 500–600 views per strategic comment in r/poker_theory, no bans.	Active	—	—	Ongoing

Blocked on video TikTok / IG / Threads launch DRI confirmed, warmup started, blocked on video volume Chris Harper

Item	Status	This Week	Blocker	Due
TikTok DRI confirmed Chris Harper confirmed Apr 24; warmup started Apr 27.	Active — Chris DRI P1	Warmup started Apr 27	—	Ongoing
X / TikTok / Threads expansion Conor ramp-up.	Blocked on video	Chris DRI for TikTok started Apr 27	Video content production	Ongoing

Scheduled WPT integration Adam Pliska May 5, prep done Nicole

Item	Status	This Week	Blocker	Due
WPT — Adam Pliska call Prep done in `WPT_MEETING_PREP_MAY5.md`.	Scheduled P0🔒	Prep done	—	May 5
WPT content pipeline map Nicole — what content we can produce for WPT, ClubWPT Gold, WPT Global before May 5.	In progress P0🔒	Due May 4	—	May 4
WPT × Upswing Poker article placement Daniel follow up with Thanh.	Follow-up needed P1	—	Thanh follow-up	TBC

KR8

Discord — members

StatusNot started

TargetTBD (Conor target: 300)

Current107 (last verified Apr 24; up from 101 Apr 20)

DRIConor

Discord is moving (101 → 107 in one week) but the activation step is gated on a Community Manager hire — and the Eran Palgi take-home has been stale since Mar 26 with a decision owed by Nicole + Thanh. Until that role is closed, Conor carries the recurring weekly updates as ops work and we don't expect a step-change in growth.

Blocked on CM hire Discord activation Recurring updates running, gated on Community Manager hire (see Open Roles) Conor

Item	Status	This Week	Blocker	Due
Discord activation Gated on Community Manager hire (Eran Palgi decision, see Open Roles).	Blocked on CM hire	—	Eran Palgi decision (Nicole + Thanh)	Overdue

Decisions Pending

Strategic decisions awaiting answer

Decision	Why blocked / pending whom	Impact / Blocks	Owner
Tech Partnerships LOI variant	Does LOI need signing before EA access? Range Viewer separate link?	Daniel BD outreach scaling beyond NLH	Daniel + Sebastian + Thanh
Daniel BD pace decision	Awaiting Thanh direction on cold outreach pacing	Daniel cold outreach throughput	Thanh
URL structure decision	`/blog/` vs `/learn/strategy/`	Blog redesign IA + SEO foundation	Nicole + Harold
Coaches-as-content-writers scope (Apr 10 pivot)	Awaiting Thanh: full replacement or parallel tier? execution lead? volume target?	KR5 execution path	Thanh
CRM tool decision (Brevo / Customer.io / ActiveCampaign)	Stale since Mar 27. Nicole agreed to start with whatever's ready for EA launch and revise later	Re-engagement email sequences, lifecycle marketing	Nicole + Thanh
Eran Palgi (Community Manager) decision	Take-home assigned Mar 26, stale	Community Manager onboarding, Discord activation (KR8)	Nicole + Thanh
Pillar topic lock	3 pillars suggested (GTO vs Exploitative, Hand Reading, Tournament ICM); needed before blog v1	Blog redesign v1 ship	Harold + Nicole
EA code clarifications (Daniel blockers)	(1) Backend ready beyond NLH? (2) LOI before EA access? (3) Range Viewer separate link?	Daniel BD outreach scaling	Sebastian + Thanh
GTO Lab LOI — Brian Ro (A5 Legal) review	LOI shared with Brian Ro Apr 30 for legal review (Thanh intro completed)	GTO Lab partnership confirmation	Brian Ro
Format scale/retire decision (post Apr 28 readout)	Pick 2–3 formats to scale, retire others	KR4 progress	Harold
Affiliate framework draft (15→30%)	Awaiting Thanh sign-off on default policy	Unblocks Jurojin, GPI/THM, Bluff Catch	Thanh
Salah scope expansion	Parked — Tim & Salah QA trial reinstated by Thanh override Apr 30; broader scope (solver presentation, player POV, pain points) parked until QA trial running cleanly	Higher-leverage role for Salah	Harold + Nicole
GipsyTeam / Andrei response direction	Andrei prepping doc/offer (stables, influencers, % equity for CIS) post-Apr 29 call; team needs internal alignment on response (especially % equity ask)	CIS distribution play activation	Thanh + Nicole
Poker.org collab proposal scope	Multi-level partnership in principle; Dan to take collab proposal back to Thanh + internal team	Poker.org activation, WSOP content	Thanh

Open Roles

Hires + freelance pipeline

Role	Status	Last action	Owner
Community Manager — Eran Palgi P0🔒	Stale since Mar 26 — decision owed (35+ days)	Take-home assigned Mar 26	Nicole + Thanh
Analytics & Growth Specialist P0🔒	Active — candidate brief shared with Abhi Apr 30	Candidate brief published to GitHub for Abhi (`05_hiring/CANDIDATE_BRIEF_GROWTH.md`)	Nicole
Content QA contractors (Tim & Salah trial reinstated Apr 30 by Thanh override)	Active — trial underway	Harold sending pipeline articles for QA; broader contractor sourcing ongoing	Nicole + Harold
Freelance writers P1	In progress	John Andress follow-up Apr 27 — waiting on John	Nicole + Harold
GTO Writers P1	Not started	Per Apr 15 1:1 — recruit via stable owners (young GTO players)	Nicole + Daniel
Logo update to new company version P2	In progress	Doron P2 Apr 27	Doron
Platform Integration role P2	Deferred	—	—
Background-check status P2	TBC	—	—
LLM Engineering Manager (HR — Confidential separate scope)	—	Flagged confidential per HR repo; marketing has no visibility / no action item	HR (Kim)

Cross-Workstream Blockers

Engineering, decisions, and dependencies blocking marketing execution

Blocker	Blocks	Owner
Hand Replayer fixes	Cardplayer Lifestyle publication, Format 4 (Animated Reveal), 2+2 iframe (Max), replayer embeds in articles	Alex / Arus
Solver data not pulling correctly in VS Code (Claude)	Solver Data Drop (content format Tue + Fri), curated DA article batch	Engineering / Thanh
GTO Lab LOI — Brian Ro (A5 Legal) review	GTO Lab partnership confirmation	Brian Ro
MTT launch date	~80% of stables blocked from EA outreach; multiple partners asking	Sebastian / Thanh
Article writer onboarding	Bottleneck on partner content (Beasts, SoMuchPoker, GPI, Bluff Catch)	Nicole / Harold
Discord bot timeline (DC)	Blocks meaningful Discord-server-owner outreach (offer is undefined without bot)	DC
EA code clarifications	Daniel BD outreach scaling beyond NLH	Sebastian + Thanh
Eran Palgi decision (CM hire)	Community manager onboarding, Discord activation	Nicole + Thanh
CRM tool decision (Brevo / Customer.io / ActiveCampaign)	Re-engagement email sequences, lifecycle marketing	Nicole + Thanh
Pillar topic lock	Blog redesign v1 ship	Harold + Nicole
Daniel BD pace decision	Daniel cold outreach pacing	Thanh
Video content production volume	X / TikTok / Threads expansion	Roman + animators

Operational (ongoing)

Recurring tasks not on a KR critical path — expand if you need cadence detail

Item	Cadence	Owner	Recent signal
r/QuintAce microblogs (FAQ posts, mini blog breakdowns)	Weekly	Conor	4 mini blog breakdowns in test window (200–400 views each) — strong adjacent format
Decision polls — pivoting away from closed-format	2–3/week (target)	Conor	Dropped after 2 (corrected from earlier 3-poll estimate); Apr 28 readout recommends open-ended prompts instead
Discord weekly updates	Weekly	Conor	Apr 27 update posted; 107 members Apr 24 (was 101 Apr 20)
Reddit cross-post strategy	Ongoing	Conor + Chris	500–600 views per strategic comment, no bans
FAQ Reddit hunting (article-to-question map)	Ongoing	Conor + Chris	Partial — 0 by Conor in test window; possibly some by Chris (TBC); article-to-question mapping never built
Memes on r/QuintAce	Ad hoc	Conor	~250 views per piece — easy to create, breaks up wordy posts; WPT Gold also strong-meme believers
BD pipeline maintenance	Weekly	Daniel	v7 Apr 30: 109 targets / 54 contacted / 20 replied / 4 stalled
8a Media + 8b Authors batch chase	Weekly	Daniel	Multiple chase follow-ups Apr 30 (CardsChat, BlackRain79, PokerListings, SplitSuit, Pokerati, PokerTracker 4)
Influencer pipeline maintenance	Weekly	Doron	Wave 5 IG batch shipped Apr 30 (21 candidates); Sashimi pitch deck shipped; ~12 Lost/Do-Not-Pursue cleanups Apr 28–30
AMAs deprioritized (decision Apr 27)	—	Conor	Decision made — pivoted to content library model; John Andress AMA cancelled
Widget Mapper skill rollout	Ongoing	DC + Conor	Shipped Apr 23 — Conor's Negreanu microblog first article through it
Invite-code attribution (TeamQuint code live Apr 15)	Ongoing	Sebastian	Live Apr 15 — team names per partner for attribution
PostHog setup + Hand Replayer analytics	Carryover	Harold + DC	Carryover
Reddit API analytics validation	Carryover	Harold + DC	Carryover — Chris believes API may still work
GitHub Kanban for marketing	Setup	Harold + DC	Pencil for next week (May 2)
DataDog heatmaps + analytics	Waiting	Mykola	Heatmaps exist but not displaying correctly; Mykola fixing
Vlogger Replayer business case	Done	Conor	Complete Apr 27 — gated build behind core replayer maturity
Discord research playbook (PokerNow model)	Research phase	Daniel	Apr 30: section opened in tech partnership tracker; pending DC bot readiness clarification before outreach
Sashimi pitch deck (`influencer-partnerships/sashimi-pitch-deck.html`)	Done	Doron	Built Apr 30 — pitch deck sent
Table 1 Vegas / Art Parmann	Exploratory	—	NEW — live WhatsApp, possible content/CRM partnership for game runners

v1 KR-first restructure · refreshed 2026-04-30 · for Thanh review before sharing with Nicole